Welcome to the Mobile Marketing & Stand the top mobile news! In this week’s roundup we will see Amazon’s efforts and rumours in launching its own smartphone, as well as PayPal’s mobile payments with a fingerprint reader/trigger, and more.
Happy mobile reading and as always feel free to share your thoughts.
- Are you Native Advertising Efficient?: Mobile Marketing & Advertising Stand announced its very first survey about native advertising. The survey aims to collect user’s perception and knowledge about the native advertising. Complete the survey here.
- PayPal m-payment fingerprint reader: The latest Samsung flagship Galaxy S5 is currently available worldwide with integrated fingerprint scanner. PayPal just released a mobile app specifically for the Galaxy S5 and Samsung’s wearable devices, where users can log in to their PayPal account with a fingerprint scan instead of a typed password. Check how it works(video)
- Line adds 7 million new users per day: Mobile messaging apps keep attracting marketers, investors and users. While Facebook made another move in the OTT chessboard, the popular Japanese messaging app Line, targets to reach 600 million users, from 50oM currently, by the end of the year.
- US digital Ad spend passes TV(Report): Based on IAB’s Internet Advertising Revenue Report, the digital Ad revenues were just ahead those of TV, with the highest growth rate once again coming from mobile. For the second time in a row, Retail, Financial Services, Auto and Telecom industries are the major internet Ad revenue drivers. Download the full report here.
- Pay for Apps and music on your monthly bill: Google and Microsoft have already partnered with numerous wireless carriers to support “carrier billing” in their market stores. Android and Windows Mobiles users will be able to pass the cost of their app or music downloads to their monthly phone bill. Carrier billings is commonly used in the UK and marketers expect significant growth around the glob in the next couple of years.
- Amazon Smartphone coming in June 2014: Amazon, is rumoured to take the big leap into the smartphone market? The Wall Street Journal claimed last week that Amazon is preparing to announce its own handset in June. In other news, Amazon acquired Comixology, a start-up that has created a comic book-reading app and specializes in selling comic book titles for people to read on tablets.
- Europe loves mobile shopping: Based on a research from RetailMeNot, there is a significant growth in mobile shopping in Europe. One in five Europeans have used their mobile device to access a retail site in the last 3 months, while the m-commerce spend in Europe accounted for 8% of the total e-commerce market. In comparison with US, Europe is a mature market with almost 85% growth in m-commerce activities.
- U.S. mobile local advertising revenues will reach $4.5 billion in 2014
- The majority of US teans (67%) expect their next phone to be an iPhone. Android phones are listed 2nd with 24%.
- Between 2013 and 2018, wearable device connections to jump more than 704.5%.
- The Mobile Landscape (infographic)
Categories: Weekly News