Top Mobile Weekly News – Amazon smartphone, carrier billing…


Welcome to the Mobile Marketing & Stand the top mobile news! In this week’s roundup we will see Amazon’s efforts and rumours in launching its own smartphone, as well as PayPal’s mobile payments with a fingerprint reader/trigger, and more.

Happy mobile reading and as always feel free to share your thoughts.

  • Are you Native Advertising Efficient?:  Mobile Marketing & Advertising Stand announced its very first survey about native advertising. The survey aims to collect user’s perception and knowledge about the native advertising. Complete the survey here.
  • PayPal m-payment fingerprint reader: The latest Samsung flagship Galaxy S5 is currently available worldwide  with integrated fingerprint scanner. PayPal just released a mobile app specifically for the Galaxy S5 and Samsung’s wearable devices, where users can log in to their PayPal account with a fingerprint scan instead of a typed password. Check how it works(video)

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  • US digital Ad spend passes TV(Report): Based on IAB’s Internet Advertising Revenue Report, the digital Ad revenues were just ahead those of TV, with the highest growth rate once again coming from mobile. For the second time in a row, Retail, Financial Services, Auto and Telecom industries are the major internet Ad revenue drivers. Download the full report here.
  • Pay for Apps and music on your monthly bill: Google and Microsoft have already partnered with numerous wireless carriers to support “carrier billing” in their market stores. Android and Windows Mobiles users will be able to pass the cost of their app or music downloads to their monthly phone bill. Carrier billings is commonly used in the UK and marketers expect significant growth around the glob in the next couple of years.carrier billing share
  • Europe loves mobile shopping:  Based on a research from RetailMeNot, there is a significant growth in mobile shopping in Europe. One in five Europeans have used their mobile device to access a retail site in the last 3 months, while the m-commerce spend in Europe accounted for 8% of the total e-commerce market. In comparison with US, Europe is a mature market with almost 85% growth in m-commerce activities. 

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